WAP Dynamic - Campaign Landing pages & experiences reinvented
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It begins with a Campaign...

Set up & manage your campaigns as you normally would to gain exceptional visibility & traffic.

WAP Dynamic does the clever stuff when you've got the traffic and you just need to add a snippet of code to your site. The more segmented your campaigns are the more personalised the campaign experience will be.

When you've got traffic on your site, WAP Dynamic does the clever stuff - you just need to add a snippet of code to your site to enable it and we make the rest happen. The more segmented your campaigns are, the more personalised the experience will be. WAP Dynamic can plug in to any advertising platforms. Whether they come from Facebook, Google, Bing or your local blogger, WAP Dynamic can offer visitors a unique experience throughout their decision-making journey.

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Tailored Campaign Landing Pages

You can turn your site from a brochure into a lead generation machine.

Creating customised landing pages for every campaign may well benefit your PPC campaign's "quality score", but it's also time-consuming. Imagine building individual pages for every campaign, keyword, location, device and time of day - the time investment alone is painful to consider. With WAP Dynamic, though, landing pages are created based on your existing branding design, with best-practice layouts and bespoke content, and adapted to be personalised for each user.

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Website Personalisation

Our system offers more than just a landing page.

Just as salespeople tailor each pitch to different people, our software will display a completely different website for every visitor, personalised for their needs. What's more, our machine learning algorithm means that you - and your visitors - will see continuous improvement over time.

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Dynamic Improvements Using Machine Learning

Our software does the heavy lifting, analysing data to identify trends.

Through machine-led variation tests, WAP Dynamic learns, evolves and responds automatically to trends without needing to hire an army of consultants or completely rebuild your website each time.

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Exceptional Customer Experience as Standard

Advanced technology, whenever it's needed.

WAP Dynamic features exceptional customer engagement technology integrated directly into the system. It allows you to predict when a visitor is about to leave, so you can reach out with the right offer before it's too late.

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Nudge Technology

Advanced technology, whenever it's needed.

WAP Dynamic features exceptional customer engagement technology integrated directly into the system. It allows you to predict when a visitor is about to leave, so you can reach out with the right offer before it's too late.

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Smarter, Faster Decisions

In a world where customers expect you to understand their needs, actionable insight is everything.

WAP Dynamic is built on the We Are Personal framework, with access to real-time analytics and monthly holistic reporting that shows the whole picture, removing the guess from success.

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Fully Managed Service

Plug and play usually means days or months of setup - not anymore.

We leave you free to concentrate on strategy and traffic without worrying about experience. This means that you can focus on making massive gains, improving operational efficiency and cutting marketing costs, increasing revenue by an average of 18%.

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Management

Initial Analysis

An initial audit through your Google Analytics data will help us identify strengths, weaknesses, opportunities and relationships within the data to help build a testing and personalisation plan.

Analytics Setup

Capturing data correctly and accurately is essential in personalisation. We set up our analytics system and test the data to make sure everything is working as it should.

Test Hypothesis

Test inaccuracies are the biggest killer of A/B testing improvements. We don't just identify what the hypothesis should be - our machine learning engine runs it for you.

Testing and Personalisation Setup

Your tests and personalisation will need to be designed and coded correctly. We can offer this setup as part of our managed service so you don't need any coding or design resource.

Quality Testing

Split Testing and Personalisation often fails because it hasn't been properly quality tested for all devices and browsers. We can offer both in-house basic testing and third party advanced testing depending on your requirements.

Continuous Improvements

A personalisation project is more than a one-off piece of work. Our service is built to work with you and we continously improve our system to your needs and customer processes.

Infrastructure and Support

AWS/Elestichosts Hybrid Infrastructure

Built within Amazon Website Services, We Are Personal has a scalable, reliable and global infrastructure for small clients and large scale rollouts.

Auto-kill Switch

To make sure you never lose a customer, We Are Personal has advanced auto-kill features in the unlikely event it should ever fail to initialise the personalisation.

Flickerless Technology

Our technology is built for an exceptional experience. We've invested time and money into processes to make sure the user doesn't see the original content before personalisation - no flickering here.

CDN & Load Balancing

We Are Personal is built for speed and reliability. Our integrated CDN allows for fast rendering of personalisation & our load balancing options will be enough for any scale of website.

Customer Service

Our support team makes sure you have a direct contact should you face any issues or have any questions.

Enterprise Level Setup

As a Managed service we make sure your account is working perfectly from day one. We see ourselves as your campaign personalisation partner, not just a piece of software.

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